Digital printing is an important growth segment of the imaging industry. According to analyst firm IDC at 2007, the worldwide printing market is estimated to be worth at least US$59 billion annually. Of which, 80% of this sales is generated from the business printing markets. No wonder the key printer vendors have been launching new initiatives and expanding their portfolios in order to capture the market share. In particular, the focus has geared towards more color printing and digital technology in the business market.

The trend in today¡¦s business printing is the digitization of virtually all forms of communication and information. This brings a multitude of value-added applications in areas of output optimization, job accounting and print management. Of which, on-demand copying and printing are getting the most attention for pay per print application. Self-service printing on demand is also getting popular for shared printing and hotspot printing applications.
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