Digital signage like LCD, plasma or projector screen, once an advantage,
is now a necessity to competitiveness for in-store marketing and
out-of-home promotion. This has also captured the immense interests of
operators in out-of-home advertising space. The demand for latest display
technology, solutions and software are now clearly strategic in nature.
The real opportunity arises when the costs of these displays go down
substantially and that the displays can now be centrally linked and
remotely managed through content management.
MajorLink advocates the concept of digital narrowcasting which is about
the digital delivery and content serving for networked signage that can be
centrally controlled and remotely triggered through IP network. With a
combination of customized hardware and proprietary software, MajorLink
offer platforms that enables networked digital signage with time-specific,
location-based and synchronized capabilities. As a pioneer for proximity
marketing, MajorLink continues to focus its development on optimizing
content serving through wireless or mobile networks.